In late 2000, Galit Strugano, a Los Angeles native and founder of Girlactik beauty, was working as a Hollywood makeup artist. When the glitter craze ignited, Galit found herself frustrated by the mess that glitter makeup made while applying it to her many celebrity clients. Determined to find a solution, she decided she would develop a sparkle formula that would work effortlessly for her, as well as for her clients. Galit’s concept was simple. She created “sparkle makeup that actually stayed put.” With a budget of only $1,800, Galit scoured the Yellow Pages and found a chemist who helped her invent her signature long-lasting base and easy-to-use fine sparkles. With her makeup expertise, and an eye for beauty, Girlactik was born!
Over time, the brand has blossomed to become an affordable luxury cosmetic with a customer demographic ranging from women in their early 20’s up to their 50’s. The line now includes pigmented shadows, blushes, glosses, shimmer dusts, waterproof eye shadow, tinted moisturizers and more. Girlactik has tapped the market as an elegant shimmering/matte brand that reaches all ages and what Galit calls “luxurious affordable beauty!”
The packaging is feminine, with a soft pink chandelier pattern decorated on shimmering pewter boxes. The componentry is a pewter metallic that is both elegant and rich. Galit explains, “I wanted a woman who was sitting at Barney’s for lunch to feel comfortable touching up her lips with a luxury gloss vial and I did just that. I love crystal chandeliers and that is where the inspiration of the packaging came from.”
Galit’s passion and dedication to Girlactik has enabled her to receive impressive reviews from makeup artists, Girlactik beauty is on the rise now as the next “It Brand” which focuses on colour, shimmer, and glowing beautiful skin.